FORT LEE, N.J. -- Fort Lee is preparing to launch a new branding campaign that could include a new logo and new advertising campaigns, according to NorthJersey.com.
Advertising agency HarrisonRand, will conduct focus groups over the next four months to help formulate the foundation of Fort Lee's new branding initiative. The contract awarded to HarrisonRand is only for research, images and videos for a potential campaign. Officials have yet to go all-in on a marketing blitz, NorthJersy.com reported.
Click here to sign up for Daily Voice's free daily emails and news alerts.